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What is Search Engine Optimization (SEO)

 

 

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

SEO is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.

 It includes two types:

• On Page SEO

• Off Page SEO

On Page SEO

 

 

it is a practice to advance individual website pages to higher rank and get more pertinent traffic in web search engine. As such, an exertion which you will apply on the websites to optimize all the content corresponding to long-tail catchphrases (keywords). It includes following activities

• Page Titles
• Meta Descriptions
• Meta Tags
• URL Structure
• Content Optimization
• H1, H2, H3,… H6 Tags
• Keyword Density
• Image Optimization

 

Off Page SEO

 

 

Off-page SEO technique helps us to improve the position of the website in the SERPs Search engine result page. Off-page SEO is not only about link building beyond that there are many Off-page techniques. Here are some of the off-page techniques.

• Social Networking Sites
• Gues Blogging
• Blog Submission
• Article Submission
• PPT Submission
• Forum Marketing
• Directory Submission
• Social Bookmarking
• Link Building
• Image and Video Submission
• Press Release
• Business Listings

SEO also contains 3 techniques, that are:

• White Hat SEO

• Black Hat SEO

• Grey Hat SEO

White Hat SEO

 

 

it standout amongst the most mainstream SEO system and is one which uses strategies and procedures to enhance web search tool rankings of a site which don’t cross paths with web crawler rules. A portion of the procedures which white cap SEO makes utilization of incorporate excellent substance advancement, interface obtaining efforts upheld by top-notch content, site HTML streamlining and rebuilding and manual effort and research. When you pick this strategy for SEO then you can expect a progressive yet unfaltering however enduring development in your rankings.

 

Black Hat SEO

 

 

it is dark cap SEO then again is a kind of an SEO strategy which abuses the different shortcomings in the calculations or web search tools keeping in mind the end goal to get high rankings for sites. This kind of a strategy for SEO is not as per the SEO rules set via web indexes and particularly Google. The wholesomeness level is low as a result of the way that a portion of the dark cap SEO system in corporatese catchphrase stuffing, interface spam, shrouded content, concealed connection, shrouding. When you pick this strategy, you can expect unusual, fast however short enduring development in positioning.

 

Grey Hat SEO

 

 is sort of a SEO is a sort of a SEO which is neither dark nor white. This is a procedure that does not completely utilize the dark cap SEO and rather consolidates both. This is a change from dark to white and from white to dark. Regardless of whether it is because of weight from the site or organization or to convey better outcomes, some SEO organizations may rehearse Gray cap SEO to some degree. They may not go too far to dark cap SEO.

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Some Important SEO tools

•  IIS SEO Toolkit

• Google Analytics

• SEO Tool Set

• Google Trends

• You Get Signal

• Majestic SEO

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